A relatively newly established consumer goods company is planning to participate in a major trade fair expo in Romania, and they want to ensure that they have a strong presence in the Romanian market. The company has a range of products that they believe will appeal to Romanian consumers, but they need help from Target Romania team to make sure they are well-represented at the expo.
The company reaches out to their Target Romania team, asking for their support in preparing for the expo. The local team agrees to help and sets up a project plan to ensure that the company’s products are showcased effectively at the event.
The project plan includes several key components. First, the local team conducts market research to identify the key trends and preferences among Romanian consumers, and provides this information to the company’s marketing team. Based on this research, the marketing team develops promotional materials and messaging that is tailored to the Romanian market.
Next, the local team works with the company’s logistics team to ensure that all products are delivered to the expo on time and in good condition. They also coordinate with the event organizers to secure a prime location for the company’s booth, and arrange for any necessary equipment or displays.
During the expo, the local team is on hand to represent the company, answer questions from attendees, and provide product demonstrations. They also collect feedback from visitors and report this back to the company’s marketing and product teams for further analysis.
After the expo, the local team evaluates the success of the project and provides a report to the company’s leadership. They share insights and recommendations for how the company can continue to grow its presence in the Romanian market, and discuss potential opportunities for future projects and collaborations.
Overall, the project is a success, and the company is able to make a strong impression at the trade fair expo. Thanks to the support of Target Romania team, they are able to effectively target the Romanian market and lay the groundwork for future growth and success in the region.