ABC Company, an FMCG company producing organic and eco-friendly products,  is interested in independent sales agent services provided by Target Romania team.

What would the project look like?

Step 1: Research and Preparation

Target Romania conducts thorough research on ABC company and their product offerings. They analyse the market potential in Romania for ABC’s  products, including the competitive landscape and target consumer segments.

Step 2: Initial Contact and Pitch

Target Romania reaches outto ABC company to schedule a meeting/ video conference call or market visit. During the meeting, Target Romania presents a well-prepared pitch, outlining their expertise in the FMCG market and the benefits of partnering with their company to expand ABC company’s market presence in Romania.

Step 3: Proposal Development

If ABC company managament shows interest in the collaboration, Target Romania prepares a detailed proposal, including the following:

  • An overview of their independent sales agent services.
  • A commission structure for the independent sales agents.
  • Strategies for achieving sales targets and expanding market presence.
  • Performance tracking and reporting methods.
  • A timeline for implementation and expected results.

Step 4: Contract Negotiation and Agreement

Once the proposal is submitted, Target Romania and ABC company enter a negotiation phase to finalize the terms of their partnership, including commission rates, payment terms, and performance expectations. After reaching a mutual agreement, they sign a contract outlining their collaboration.

Step 5: Implementation

Target Romania begins the process of implementing the business plan in the Romanian market. They work closely with ABC company’s representatives to ensure that customers and/or the sales agents have the necessary knowledge, resources, and support to effectively promote and sell the products.

Step 6: Monitoring and Evaluation

As the partnership progresses, Target Romania closely monitors the performance of the independent sales agents or the company and provides regular updates and reports to ABC company. They also analyse the success of the collaboration and make any necessary adjustments and take corrective measures to optimize sales and ensure the partnership’s ongoing success.

Objective: To successfully launch a new product and increase brand awareness and sales for a medium size FMCG comoany from Western Europe

Approach:

  1. Market research: The marketing and communications strategist conducts market research to better understand the target audience, including their concerns, preferences, and purchasing behaviors. They also analyze the competitive landscape to identify opportunities for differentiation.
  2. Messaging and positioning: Based on the research, the strategist develops a messaging and positioning strategy for the new products that highlights its unique benefits. They also develop key messaging that resonates with the target audience, such as the importance of using sustainable products.
  3. Marketing campaign development: The strategist develops a comprehensive marketing campaign that includes multiple channels such as social media, email marketing, influencer marketing, and public relations. They also develop creative assets such as product photos, videos, and blog posts to support the campaign.
  4. Execution and measurement: The strategist oversees the execution of the marketing campaign, working with internal teams and external vendors to ensure that all components are executed effectively and efficiently. They track campaign performance metrics such as engagement rates, website traffic, and sales, and make adjustments as needed to optimize campaign performance.
  5. Influencer partnerships: The strategist identifies and partners with influencers and bloggers in the industry to help promote the new line of products or product. They develop influencer content and collaborations that showcase the benefits and effectiveness of the products to the influencer’s audience.

Results: The new product is successfully launched and generates buzz and excitement among the target audience. The marketing campaign drives strong results, including high engagement rates, website traffic, and sales. The influencer partnerships also help to increase brand awareness and establish the new product as a trusted and effective choice for consumers.

By choosing us as your marketing and communications strategist, you can benefit from our extensive experience and expertise in developing and executing successful marketing campaigns. We understand the nuances of the market and can help you effectively communicate your brand’s unique value proposition to your target audience. We work collaboratively with our clients to understand their goals and develop customized solutions that deliver measurable results. Ultimately, by choosing us, you can gain a competitive advantage and achieve your business objectives with confidence.

Day 1:

Morning: Arrive in Bucharest and meet with local team to review project goals and objectives.

The executive and the project team will visit a local retail store to gain hands-on experience and better understand the retail market in Romania. This could include observing customer behavior, analyzing store layouts and merchandising strategies, and speaking with store managers or employees to gather insights about the retail market in Romania. The team may also take notes and photographs to help document their observations and inform their analysis

Evening:  During the dinner, we will discuss various topics related to your interests, such as upcoming projects, industry trends, or potential collaborations.

*If available, the team will attend to a local networking event with local business professionals. This could be a reception or dinner event where the executive and project team have the opportunity to meet and connect with other professionals in their industry in Romania. This networking event may provide the opportunity to establish new business connections or partnerships, share insights, and gain a deeper understanding of the local business community.

Day 2:

Morning: Following the retail store visit, the executive and project team will meet with additional key stakeholders to gather further insights on the Romanian market. This could include meetings with industry experts, government officials, or other relevant parties who can provide valuable insights into the market. The meetings may focus on topics such as market trends, regulatory issues, or potential opportunities for growth.

Overall, the second day of the project is designed to provide the executive with a well-rounded understanding of the Romanian market, including both hands-on experience in a key retail sector and a range of high-level meetings with relevant stakeholders. The networking event provides an additional opportunity to build relationships and potentially establish new business connections in the Romanian market.

Project Team:

Project Manager: Responsible for overseeing all aspects of the project and ensuring it stays on schedule and within budget.

Local Liaison: Responsible for coordinating with the local team and ensuring a smooth visit for the executive.

Stakeholder Manager: Responsible for identifying key stakeholders and scheduling meetings with each.

Logistics Coordinator: Responsible for planning travel arrangements, accommodations, and transportation.

Executive Liaison: Responsible for coordinating with the executive and ensuring their needs are met throughout the project.

Deliverables:

Detailed itinerary and schedule for the 2-day private market visit, including the retail market visit.

Report summarizing key takeaways and recommendations for future business decisions in the Romanian market.

**Budget:

Travel and Accommodations: tba

Stakeholder Meetings: tba

Retail Market Visit: tba

Networking and Dinner Events: tba

Total Budget: tba

*only if available during the project period.

** „our service is like a round-trip airport shuttle – we’ll pick you up when you arrive and drop you off when you depart, ensuring you have a free travel experience and focus to only what matter to you.

Project Description:

The objective of this project is to provide representation services to a foreign company that wants to expand its business in Romania. The project will involve identifying potential clients, promoting the company’s products or services, and negotiating contracts on behalf of the foreign company.

Project Timeline:

Planning and Research (2 weeks)

Define project scope and objectives

Identify the foreign company’s products or services to promote

Research the Romanian market and identify potential clients

Develop a project plan and timeline

Marketing and Promotion (6 weeks)

Develop marketing materials to promote the foreign company’s products or services

Identify the most effective marketing channels to reach potential clients

Conduct outreach to potential clients and schedule meetings

Client Negotiations (4 weeks)

Represent the foreign company in client negotiations

Present the company’s products or services and negotiate contract terms

Facilitate communication between the foreign company and the client

Project Management and Reporting (4 weeks)

Manage the project and ensure deliverables are met on time and within budget

Provide regular progress reports to the foreign company

Continuously improve the project based on feedback and results

Post-project Support (2 weeks)

Provide support to the foreign company in maintaining relationships with the clients

Assist the foreign company in resolving any issues that arise with clients

Provide recommendations for future business opportunities in Romania.

Project Goal: To improve the overall structure, culture, and effectiveness of XYZ Company.

Project Scope:

Conduct a comprehensive analysis of the company’s current structure, processes, and culture.

Identify areas for improvement and develop recommendations for organizational development and design.

Design and implement new structures and processes to optimize performance, enhance communication and collaboration, and improve the employee experience.

Develop and implement a change management strategy to facilitate the transition to the new structure and processes.

Provide leadership development and employee engagement training and support.

Project Deliverables:

Report on the analysis of the company’s current structure, processes, and culture.

Recommendations for organizational development and design.

New structure and processes design document.

Change management strategy document.

Leadership development and employee engagement training plan.

Project Timeline:

Analysis and recommendations: 2 months

Design and implementation: 4 months

Change management and training: 2 months

Project Budget:

Analysis and recommendations: x budget

Design and implementation: x budget

Change management and training: x budget

Assumptions:

The project team will have access to all relevant information and data.

The company’s management team will support and participate in the project.

The project will not significantly disrupt the company’s day-to-day operations.

Objective: To help a company better understand its target market and develop strategies to increase sales and profitability.

Scope: The consultant will conduct a comprehensive market research and analysis project, which will include the following:

1. Defining the target market: The consultant will work with the company to define its target market based on demographic, psychographic, and behavioral characteristics.

2. Conducting primary research: The consultant will conduct primary research, such as surveys or focus groups, to gather insights into customers’ needs, preferences, and behaviors.

3.Analyzing secondary data: The consultant will analyze secondary data sources, such as industry reports and databases, to gather additional insights into the market.

4.Developing strategies: Based on the insights gathered from the research and analysis, the consultant will develop a set of strategies to help the company increase sales and profitability. These strategies may include changes to product offerings, pricing, distribution channels, and marketing messages.

5.Implementation support: The consultant will provide support to the company during the implementation phase of the project, helping to ensure that the strategies are successfully executed and monitored.

Deliverables: The consultant will deliver a final report that includes the following:

1.An executive summary of the research findings and recommended strategies.

2.Detailed findings from the primary and secondary research.

3.Recommendations for product offerings, pricing, distribution channels, and marketing messages.

4.Implementation plan and support.

Benefits: By conducting this market research and analysis project, the company will gain a better understanding of its target market, which will enable it to develop more effective strategies to increase sales and profitability. Additionally, the consultant’s support during the implementation phase will help to ensure that these strategies are successfully executed and monitored.